WEZ POOLEY JOINS THE SS4B COACHING, EDUCATION AND MENTORING TEAM

It’s with pleasure I can announce that Wez Pooley is joining the Sport Skills 4 Business education, mentoring and coaching team. His presence will add even more energy, expertise and credibility to the team who already deliver to thousands of our SS4B Student Athletes. Wez is a former professional rugby player, who transitioned into the world of business. He is one of the co-founders of the global brand, Muhdo, specialising in DNA testing.

 

I’ve known Wez over many years, and as they say, we go a long way back! As well as his experience in professional sport, and incredible expertise across the world of commerciality, he has an incredible energy which the students will appreciate. I know that he will instantly connect with them, inspire and motivate them through his personality, character and knowledge.

Wez’s bio is extremely impressive!

FA England Women S & C, Premiership Football S & C, National Educator for Apec, Coach to Elite International Athletes, Wezley went on to develop into a Strength and Conditioning coach for International Rugby and Premiership/International Football teams, as well as now working with GB athletes.

 

Wez has a degree in Sports Science, master’s in teaching and is a qualified sports coach. He has worked in the education and fitness industry for 20 years including being a professional athlete, personal trainer, class instructor and training trainers. He completed a Sport’s Science degree and played professional and international rugby before becoming an educator in the Health and Fitness industry. He is currently Performance Director for MUHDO Health, a DNA profiling company.

Wez’s impact will be instant, he will be the lead in the new area of our platform called ‘Wellbeing’. This area of our education and SS4B Student Athlete resource will include document presented knowledge, backed up with personal mentoring filmed by Wez to support this information in a dynamic and creative fashion.

We have launched this project with 10 initial components:

• Athlete Heathy Lifestyle
• Athlete Wellness
• Best Ways For Athletes To Recover
• Healthy Nutrition For Athletes
• Healthy Nutrition For A Positive Lifestyle
• How To Avoid Overloading
• How To Manage  Trainng Volumes And Intensities
• The Importance of Surrounding Yourself With a High Quality coaching team
• The Importance Of Sleep For A Healthy Lifestyle
• Why Vitamins And Minerals Are Essential For General Health

Here are some examples of the high quality resources that the SS4B Student Athletes will have access to:

Athlete Heathy Lifestyle

Achieving peak performance in sports requires more than just talent and hard work—it demands a commitment to a healthy lifestyle. A holistic approach that incorporates proper nutrition, physical fitness, mental well-being, and recovery routines is essential for athletes to perform their best and maintain long-term health. Here’s a comprehensive guide to living a balanced, health-conscious lifestyle as an athlete.

Nutrition is the foundation of an athlete’s health and performance. What an athlete eats not only affects energy levels but also impacts recovery, endurance, and overall health.

• Balanced Diet: Athletes should consume a variety of nutrient-dense foods, including lean proteins, whole grains, healthy fats, fruits, and vegetables. A balanced diet provides the necessary vitamins and minerals to support rigorous training.
• Hydration: Staying hydrated is critical for maintaining performance and preventing fatigue. Athletes should drink water consistently throughout the day and consider electrolyte-rich drinks during intense workouts.
• Meal Timing: Proper meal timing is crucial. Athletes should fuel up with a mix of carbohydrates and protein before training and replenish glycogen stores with a post-workout meal or snack within 30 minutes of exercise.
• Customization: Each athlete’s nutritional needs vary depending on their sport, training intensity, and body composition goals. Consulting with a sports nutritionist can help create a tailored eating plan.

Athlete Wellness

In the high-stakes world of sports, success hinges on more than talent and dedication. While natural ability and rigorous training remain vital, the modern athlete faces a new frontier in performance optimization: wellness. Athlete wellness encompasses physical, mental, and emotional health, and nurturing these elements can unlock untapped potential while ensuring longevity in sport.

Athlete wellness is a holistic approach to optimizing performance and maintaining balance in an athlete's life. It integrates physical fitness, mental health, proper nutrition, recovery, and injury prevention into a cohesive framework. Unlike older models that prioritized only physical training, this approach acknowledges the interconnected nature of mind and body, emphasizing that an athlete’s well-being off the field is just as important as their performance on it.

Best Ways For Athletes To Recover

 

Recovery is an essential part of any athlete's training program. It’s during recovery that the body rebuilds, adapts, and grows stronger. Without adequate recovery, athletes risk overtraining, injury, and burnout. Incorporating effective recovery strategies into your routine can enhance performance, improve overall well-being, and extend your athletic career. Here are the best ways for athletes to recover and maximize their potential.

1. Prioritize Quality Sleep

Sleep is the most powerful recovery tool available to athletes. During sleep, the body repairs muscle tissue, replenishes energy stores, and regulates hormones critical for recovery.

• Why It’s Important: Sleep promotes protein synthesis, growth hormone release, and mental rejuvenation.
• Tips for Better Sleep:
• Aim for 7–9 hours of sleep per night.
• Maintain a consistent sleep schedule.
• Create a sleep-friendly environment: dark, quiet, and cool.
• Avoid screens and stimulants before bedtime.

Healthy Nutrition For Athletes

For athletes, nutrition is not just about staying healthy—it’s a critical component of achieving peak performance and maintaining long-term physical and mental well-being. A well-structured nutrition plan ensures that the body is fuelled for training, performs optimally during competition, and recovers effectively afterward.

This guide explores the key principles of health nutrition for athletes and provides practical tips to support athletic success.

Why Nutrition Matters for Athletes

Athletes require more energy, nutrients, and fluids than the average individual due to the demands of their training and competition schedules. Proper nutrition supports:

• Energy Production: Fuels workouts and ensures sustained energy during competition.
• Muscle Recovery: Aids in repairing muscle tissue and reducing soreness after training.
• Injury Prevention: Strengthens bones, muscles, and joints to minimize injury risk.
• Immune Function: Maintains overall health and reduces susceptibility to illness.
• Mental Focus: Enhances concentration, decision-making, and resilience under pressure.

The whole Sport Skills 4 Business are looking forward to a very exciting 2025, and welcome Wez to our SS4B family!