Love All Global Charity Auction

TENNIS WORLD UNITES TO BATTLE CANCER AND TO SUPPORT COMMUNITY TENNIS PROGRAMMES FOR DISADVANTAGED CHILDREN & YOUNG PEOPLE IN THE UK

‘LOVE ALL’

GLOBAL CHARITY AUCTION

·       love all Auction, to be launched globally in November 2021, announced in the memory of Elena Baltacha, the former British No. 1 and Olympic tennis player, who sadly lost her battle with cancer aged just 30 years old

·       Raising funds for the Elena Baltacha Foundation, The Murray Play Foundation, Women’s Tennis Association (WTA) Charities Aceing Cancer Campaign and GeeWizz children’s charity. All proceeds will support grassroots and community tennis programmes in the UK and international screening and research into women’s cancers and palliative care for young adults with cancer and life limiting illness in East Anglia.

   @loveallauction #loveallauction

loveallauction.com

love all, a global, online, auction created in memory of former British number one tennis player Elena Baltacha, will take place this November 2021, it was announced today. love all will raise money for grassroots and community tennis programmes in the UK and international screening and research into women’s cancers and palliative care for young adults with cancer and life limiting illnesses in East Anglia. The auction will feature memorabilia, artworks and unique experiences from the worlds of tennis, sport, music, entertainment, visual arts and hospitality, from 4 -21 November. A unique collection of over 100 lots will be announced in the coming months. For further information, visit www.loveallauction.com.

Elena Baltacha sadly lost her battle to cancer in 2014, aged just 30 years old. While competing at some of the world's most prestigious international tennis tournaments, she was committed to introducing the sport to disadvantaged children in her adopted home town of Ipswich, Sufffolk. Her husband and coach, Nino Severino, formed the Elena Baltacha Foundation to continue the great work they started together.

“The generosity and widespread support is truly overwhelming” Nino Severino, Auction Co-Founder and Chairman of The Elena Baltacha Foundation said. “It is so heartening to see the tennis community uniting in the spirit of love all in memory of Elena, and all those around the world whose lives have been shattered by this terrible disease. The Auction will not only support vital cancer research, screening and care, but will also continue Elena legacy’s by introducing the sport she loved to those who might not otherwise have the chance to play”.

As well as the Elena Baltacha Foundation, proceeds from love all will support the newly registered charity Murray Play Foundation, established by Judy Murray, to operate tennis outreach programmes in disadvantaged communities in the catchment around Dunblane Scotland, WTA Charities Aceing Cancer Campaign supporting international screening, care and research into women’s cancer, Zest providing palliative care for young adults with cancer and life limiting illnesses in East Anglia, and GeeWizz children’s charity to fund community tennis disability programmes for children with special educational needs in East Anglia and research by Sarcoma UK, the bone and soft tissue cancer charity.

Marking the auction announcement, love all have released beautifully designed and sustainably manufactured wristbands to raise awareness about the cause, with Judy Murray, along with tennis pros such as Anne Keothavong (Team GB Captain Billie Jean King Cup and former No. 1 British & Olympic tennis player), Johanna Konta (current British No.1) and Gordon Reid (former World No.1 wheelchair tennis player, multiple Grand Slam champion & Paralympian Gold Medallist) already showing their support. The wristbands are available from today, Thursday 24 June, at loveallauction.com, to coincide with the lead up to Wimbledon, where Elena Baltacha was always a firm crowd favourite.

The tennis world has been hit by cancer in many different ways, and in the wake of Elena's death in 2014, the tennis family united in the Rally 4 Bally campaign to raise funds for her Foundation. Now the international tennis community is ready to come together again to help the many people from all walks of life affected by this awful disease.

love all are inviting their supporters to share the love by taking a selfie with their wristband and posting @loveallauction with the hashtag #loveallauction.

For further information, visit www.loveallauction.com @loveallauction #loveallauction